The number one destroyer of vacations is bad weather according to international studies conducted by me. But, ‘bad’ means different things to, say, a beach bum looking for a tan or a windsurfer in need of wind.

So we imagined a new way to travel; instead of a destination, book a weather.

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RECOGNITION: SheSays UK, Best Idea / Winner of The Sir-Richard-Branson’s-people-contacted-my-people-to-ask-if-they-could-feature-the-idea award

PRESS: AdAge Creativity: Pick of the Day / Trendhunter / Adverblog / AdStasher