NETFLIX FYSEE
/ Experiential
/ Activation
/ Event
Our favorite shows deserve more than just “For Your Consideration” printed in big letters on billboards. So for awards season, Netflix reimagined Emmy campaigning with FYSEE.
Differentiating itself from other FYC events vying for votes, our 30,000-square-foot immersive experience at Raleigh Studios in Hollywood, CA, redefined how Television Academy members engage with Netflix shows. With interactive activations, post-worthy moments, more than 50 unique installations, and daily programming like screenings and Q&A panels, it brought the absolute best of Netflix to life.
Six weeks, 13,000+ visitors, and 112 Emmy nominations later—outnumbering the previous years' count—Netflix's FYSEE was dubbed their most ambitious Emmy campaign to date.
Wrestling move, power move, or dance move, go on witcho bad self in front of the motion tracking wall for GLOW.
Need a lil chaser with that whiskey? Feel the rush of a stampede of horses in the animatronic saloon for Godless.
The Crown and its lavish costumes getting the royal treatment.
A photo booth set in the dingy offices of MINDHUNTER.
If you’ve never seen David Fincher smize, now you have.
Take a casual stroll through the Upside Down. A challenge awaits on the other side.
An OITNB mural made of Cheetos, i.e. proof of how many Cheetos I resisted eating.
No one called this a Jokebox, but they should’ve.
Ironically for Black Mirror, these were not allowed to be on for *privacy reasons*.
For the real ones
After Academy members, industry peers, and press, it was only fair to open the doors to the ones that tuned in to begin with, before free canapés were promised. So, before closing, as a gesture to the real fans, we turned the space into “Because You Watched ＿”, a one-weekend-only, sold-out event for the binge-watchers. Instead of voting, visitors were encouraged to follow color-coded routes, inspired by the famed Netflix algorithm, to discover their next obsession.
