Creative Copywriter
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Otilia Dobrea - Google

Creative Copywriter Otilia Dobrea's advertising portfolio and her Google Creative Lab projects.


GOOGLE

/ Content creation
/ Social media
/ OLV

I was at Google during their radical brand redesign and was delighted to contribute to the unveiling of a new crisp logo, the re-launch of the Google Translate app, an Android OS name reveal, and a YouTube channel about the everyday technology in our lives. All things that make my brain tingle.

 
 
 

The new Google logo

Google’s logo revamp was involved and arduous, it introduced a whole new typeface after all. To make the news approachable to an online audience, not just super fans, we decided to add a human touch and some analog romancing and got ourselves a flipbook!

 
 
 
 
 

Once launched, it became the most successful social post in Google’s Internet history. 

 
 
 

The Nat & Lo show

I also made some lighthearted content for Nat & Lo—later named Nat and Friends—a YouTube channel that explores all things Google and demystifies the technology around us. Below is one of the first episodes, but I urge you to do your noggin' a solid and watch the rest here.

 
 
 
 
 
 

A couple of shorts and sweets to promote new episodes:

 
 
 

Google Translate

When the new Google Translate app was out, silly launch vids were in order:

 
 
 
 
 

Android OS name reveal

Last, but not least, we worked on the top secret and highly anticipated Android ‘M’ OS reveal. While everyone was speculating about what sweet treat the M could stand for, our bodies were 98% marshmallow. A small puff of corn starch escaped my lips when we finally could tell the world.

 
 
 

 
 

Accomplished joyfully with Daria Erkina and a handful of rogue collaborators, creatively led by Natalie Dennis at Google Creative Lab