AIRTABLE –
THIS IS HOW

/ Brand awareness
/ Campaign

Airtable is a low-code cloud collaboration platform that connects people, data, and apps (or Sheets on Fire™ as I called it on the DL). For their first-ever national campaign, they challenged us to not only introduce this mighty comprehensive tool to the masses but to also make it look easy. Say less. 

We crafted several visual narratives of nimble teams working at scale; demonstrating the innovation and flexibility needed to transform ideas into reality. Supported on social, OOH, and radio, and punctuated by their new tagline, via my brain, we showed how people build the future on Airtable.

✎

Accomplished, but mostly because of Reef Younis and Chris Kitahara, at Conscious Minds Studios