Otilia Dobrea
Creative Copywriter
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Otilia Dobrea - Oreo

Creative Copywriter Otilia Dobrea's advertising portfolio and her Oreo projects.

OREO

/ Social media
/ Content Creation

Oreo hit the social media jackpot with a timely tweet in response to the XLVII Super Bowl blackout. Ever since, brands’ social media efforts were scrutinized and my partner and I were tasked with the super-chill ask of continuing to make Oreo the gold standard.

We produced and created unique daily content across all(!) social media platforms for nearly a year and, consequently, Oreo was recognized as the best brand on Vine (R.I.P. the OG TikTok) and the top brand to watch.

There were countless articles about Oreo being one of the most followed and engaging brands, but what I was most proud of? Being sassy.

 
 
 

OREO HORROR STORIES, a mini-campaign

We started with some scrappy shorts for Halloween that ended up winning us a Shorty Award, millions of impressions, and a retweet from Jack Dorsey himself (he only invented Twitter, double-R.I.P., no biggie.) All with no budget or paid media.

 
 

"Oreo, in Association with Milk, presents: The Spilling. All milk and no dunk makes Oreo a dull cookie."

 

"Oreo Introduces: Milkenstein. The Milk That Created a Monster… Cookie."

"Oreo Mini-Pictures Presents: OREO. A heart-stopping mini."

"Oreo frighteningly introduces: The Exortwist. A head-spinning tale with an unnatural twist."

"Oreo Presents: Night of the Bitten Cookie. They thirst for more than just milk!"

 
 

GIVING FANS WHAT THEY CAME FOR, social content

When social media wasn’t so much about dancing, influencing, and politicizing, there were puns. Once the ugly stepchildren of comedy, most dads’ dull weapon of choice, now? My job. Sass for that little extra, et voilà, a constant stream of timely social posts gushing out of us.

Enjoy some examples of those innocent times below. 

 
 
 
 
 
 

OREO + PARAMOUNT PARTNERSHIP, OLV/promo

This lil' cookie spent some serious dough on product placement in Transformers: Age of Extinction. Anticipating the premiere, fans demanded a taste, and well, the Bayhem might’ve gotten to our heads just a smidge.

 
 
 

“The good thing about being round is that every side is our good side.”

"We give you, our audition tape, the Dunksplosions edition."

"What fun is a seriously epic movie without bloopers?"

 
 

✎

RECOGNITION: Shorty Award Winner
PRESS: Kotaku / Creativity Online / Thrillist / Business Insider

Accomplished with lots of late nights with Daria Erkina, under Mike Nuzzo, David Yankelewitz, and Aaron Mosher at 360i NY