Did you know that when baby turts hatch, they follow the brightest light, usually the moon, back into the ocean? Beachfront lights make them head in the wrong direction—toward traffic and other danger.

This is why Naked Turtle, a small rum brand from the big brains at Anomaly NY, has a strong stance on darker shores for nesting turtles. Together with the Sea Turtle Conservancy, we showed the effects of improper lighting and saved thousands of little squirts while at it.

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Accomplished with blue-eyed optimism and Sabine Stromsky, creatively led by Jason Nitti and Anthony Falvo at Anomaly NY